CHEAPUNO guide

Why your new AI content templates look generic and flat

Default AI layouts mimic old WordPress themes, causing visual fatigue. Audit your structure to restore brand identity.

Spotlight

PAGE: https://alison.com/course/content-creation-introduction-101

PROMISE: Add structure and design basics to content that currently looks generic.

WHO: New creators who have content but need foundational design and production skills.

WHYNOW: Addressing presentation flaws is the first step to making content look less generic.

DESC: Learn how to turn your knowledge and creativity into money as we explain how to film and post compelling videos as you create content that generates engagement.

BEFORE: Videos appear amateurish due to poor lighting.

BEFORE: Thumbnails are auto-generated and look unengaging.

BEFORE: Recording process lacks a clear, repeatable structure.

BEFORE: Presentation feels generic because design basics are missing.

AFTER: Lighting and setup improve the visual clarity of content.

AFTER: Thumbnails are custom-made to represent the video accurately.

AFTER: A clear procedure is followed for every new video project.

AFTER: Foundational design concepts are applied to the final output.

GAIN: Understanding of how to record videos effectively.

GAIN: Knowledge of which equipment is necessary for quality footage.

GAIN: Skills to create professional thumbnails that match the content.

STEP: Uploaded a video where the opening feels flat and unpolished. || Explain the procedure of creating content and recording videos || Apply the correct steps for planning and capturing videos so each post has a professional foundation.

STEP: Used default lighting and shaky hand-held shots that lower quality. || Discuss the importance of photo editing, lighting and tripods || Use proper lighting and stable support tools to make the visual presentation clear and steady.

STEP: Ignored the thumbnail because the video content felt sufficient. || Describe the steps involved in creating a professional thumbnail || Design custom thumbnails that look intentional instead of using automatic generic snapshots.

STEP: Chose recording settings without knowing which gear is essential. || Identify the necessary equipment for recording videos || Select the right hardware for the workflow to avoid technical limitations during production.

NOTFOR: Experienced creators who already have a professional design system.

NOTFOR: Users looking for advanced marketing strategy or algorithm hacks.

FACT: Average duration: 1.5-3 Hours (Contains Video)

FACT: CPD-accredited certificate available

FACT: Advanced level

COVERS: Discuss the benefits of the content creation business

COVERS: Indicate how content creation helps in generating passive income

COVERS: Explain the procedure of creating content and recording videos

COVERS: Outline the different ways to record content and videos

COVERS: Discuss the importance of photo editing, lighting and tripods

COVERS: Define the concept of a ‘thumbnail’

COVERS: Identify the impact of thumbnails on click-through rate

COVERS: Describe the steps involved in creating a professional thumbnail

COVERS: Identify the necessary equipment for recording videos

COVERS: Content Creation

COVERS: Course Overview

MODULE: Content Creation || Introduction to Content Business | Recording Content and Making Videos | Creating a Professional Thumbnail

What you are probably seeing

You notice your page views drop shortly after switching to automated layouts because the visual hierarchy feels predictable.

Auditors and peers comment that your site looks like every other AI-generated template, stripping away your unique brand signals.

Why it happens

Modern large language models often default to standard, symmetrical block structures that replace the quirky old defaults with new, equally boring ones.

The underlying HTML and CSS scaffolding lacks your specific design tokens, so the content sits in a generic container rather than a customized experience.

What changed recently

Step by step

1. Open your main pages and compare their structure against a competitor that still uses manual design to spot layout overlaps.

2. Remove all default padding and margin values to see if your content aligns with your custom grid system.

3. Add one signature visual element, such as a specific border radius or font pairing, to each template section.

4. Check your color palette to ensure no section uses the standard black-and-white AI default without brand accents.

5. Publish one page manually to test the load time and visual distinctiveness before re-enabling automation.

Ways to go further

Start here: Content Creation: Introduction 101 For when you create content but present it poorly and lack foundational design concepts. Open the free course on Alison ↗

Better fit: Content Management Strategies For when you manage a website and need to organize information better than stock layouts allow. Open the free course on Alison ↗

Affiliate links: CHEAPUNO may earn a commission if you buy through them, at no extra cost to you.

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